Engagement is so important when we make our decisions to purchase a product or invest in a person. The online world is a daunting place, so many options, who to trust, who to spend money with?
And a strong online presence, using the correct words to catch the spiderbots which crawl through the interweb is increasingly necessary to stand out from the crowd.
And that’s where the team at Silvertongue Creative come in. A mother/daughter team with bold personalities and a brilliant way with words – they use their creative writing skills and business savvy to compose engaging and thought provoking content.
From their Facebook page:
“Silvertongue Creative is a mother, daughter partnership combining Karina’s thirty years’ experience running successful businesses with Hannah’s eleven years creative and professional writing experience.”
So it was my job to capture that relationship, that dynamism, and to create a set of images for use on social media, website, presentations and other media.
And it was fun …
Before the session, we chatted through ideas and scenarios, including props and how to style the session. Working to a brief is great as it focuses the mind and when we’ve got a great series of shots, then we can be more candid and fluid as the session progresses. Not everyone enjoys being in front of a camera but it’s my job to “see” an image and also to gently guide and orchestrate the session.
Silvertongue Creative’s USP is their wealth of experience and knowledge in the written and business worlds. Their writing is creative and dynamic and draws the reader in … less swiping, perhaps? It’s about writing content which stills the reader’s need to move on to the next article and draws them in to create that initial engagement.
Are you launching a new business? Need a refresh of your online images? Running out of things to share on social media?
I can help you with that. Do get in touch and we can discuss more in depth about your requirements.