Amazon Influencer Natalie Shirlaw {in front of the lens}

Natalie is a great friend of mine, I’ve known her for a good few years now and I was delighted to see that all of her hard work on Does It Work by Natalie is growing a huge following and has resulted in Natalie becoming an Amazon Influencer. She tests products and gives her honest opinion. And she is honest. Natalie says on her site that she is:

dedicated to sharing my quest to live a healthier, less toxic and more natural way of life

Natalie posts often on her blog, her website and other social media channels, such as Instagram and, as a result, she needs a set of images that she can use to illustrate new products and to showcase her skills as an influencer and social blogger.

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Natalie also wanted images showing her fitness routine for future blog posts.

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And she has been trialling these beautiful candles from Cocochi. They smell absolutely divine and have a beautiful story behind them. You can find out more information on their journey here.

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One final product that Natalie has been testing is a charcoal teeth whitening product. Not the most glamorous to illustrate but absolutely hilarious to photograph!

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Products featured:

Cocochi candles

www.ohmat.nl

Les Mills fitness videos

And, of course, I had to take photographs of Natalie’s “behind-the-scenes” team!

I loved working with Natalie on this project and hope to have the chance to set up a regular set of sessions so that she has a great set of images, readily available for use on social media channels.

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Lorraine from House of Colour … adding the magic touch!

I first met Lorraine at a networking event and was lucky enough to hear her present about her role at House of Colour. Lorraine was introduced to the concept by a colleague and joined the company just over seven years ago. At her presentation, Lorraine basically started off fully “dressed” and then proceeded to strip back, by taking off jewellery, lipstick, scarf, jacket, belt (although she didn’t take off her make-up) to reveal the difference. It was quite amazing – I’ve always seen Lorraine as very stylish and when she enters a room, she just looks “right”. And I was amazed to see just how much difference the right colour lipstick can make.

So we hatched a plan to strip it right back to basics, so that I could take images that showed the building up of the look. Lorraine wasn’t too happy about being photographed with no make-up on at all … indeed, that morning on the school run, she told me that she hid behind big sunglasses!

But she wanted to “take one for the team” and to really show how the expertise and knowledge of a great stylist can really take you from … well, top left to bottom right!

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There are four seasons at House of Colour, spring, summer, autumn and winter. Once your season has been established, you then know your colours and also the colour and style of jewellery that best suits you. You can see the difference in the top right image below of silver and gold jewellery against differing colour swatches.

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Walking into Lorraine’s studio, it’s a riot of colour … and her skills will work out just which colour suits you!

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I really enjoyed capturing the progression and getting some great images which Lorraine can use in promoting her style sessions. In Lorraine’s words:

“As a consultant I have the opportunity to combine my love of fashion with helping others on their own personal journeys into the world of colour and watch first hand their transformations.  I get to see their confidence grow and hear about all the positive changes they have experienced along the way.”

You can find Lorraine here: Lorraine at House of Colour. She covers Rainham (Kent), Sittingbourne, Faversham and local towns.

If you are considering booking a personal branding session and if you haven’t had your “colours done”, I’d highly recommend it. You will feel confident that you look your absolute best and also, by having the wallet with your season colours, shopping will be so much easier and also more cost effective.

Do let me know how you get on!

Silvertongue Creative – a mother/daughter partnership who have a way with words

Engagement is so important when we make our decisions to purchase a product or invest in a person. The online world is a daunting place, so many options, who to trust, who to spend money with?

And a strong online presence, using the correct words to catch the spiderbots which crawl through the interweb is increasingly necessary to stand out from the crowd.

And that’s where the team at Silvertongue Creative come in. A mother/daughter team with bold personalities and a brilliant way with words – they use their creative writing skills and business savvy to compose engaging and thought provoking content.

From their Facebook page:

“Silvertongue Creative is a mother, daughter partnership combining Karina’s thirty years’ experience running successful businesses with Hannah’s eleven years creative and professional writing experience.”

So it was my job to capture that relationship, that dynamism, and to create a set of images for use on social media, website, presentations and other media.

And it was fun …

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Before the session, we chatted through ideas and scenarios, including props and how to style the session. Working to a brief is great as it focuses the mind and when we’ve got a great series of shots, then we can be more candid and fluid as the session progresses. Not everyone enjoys being in front of a camera but it’s my job to “see” an image and also to gently guide and orchestrate the session.

Silvertongue Creative’s USP is their wealth of experience and knowledge in the written and business worlds. Their writing is creative and dynamic and draws the reader in … less swiping, perhaps? It’s about writing content which stills the reader’s need to move on to the next article and draws them in to create that initial engagement.

Are you launching a new business? Need a refresh of your online images? Running out of things to share on social media?

I can help you with that. Do get in touch and we can discuss more in depth about your requirements.

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Madcreative – a personal branding session in Faversham

I have known Lucy for a good few years now and both being based in Faversham, and both owning dogs, means that we bump into each other quite frequently.

Lucy is the brains behind Mad Creative who provide the following services. They can:

  • Provide your business with a new bespoke designed website that reflects your aims and ambitions.
  • Write a marketing strategy for your business that can support social media providing focus to help you better promote your services and products. We can help you implement the new ideas and also manage your social media for your business, if you don’t have the time or inclination.
  • Improve your visibility and reach with Search Engine Optimisation solutions. We can even teach you and guide you.
  • Write blogs to support your business and keep customers up-to-date with your news. Sharing your business news and expertise will help others know how amazing you are.
  • Create beautifully designed presentations, brochures, logos and graphics to further support your business.

Lucy (logically) is a regular user and poster on social media. After all, it’s part of her business knowing the up-to-date algorithms and vagaries of Facebook and Instagram. You might like to follow her here: Mad Creative’s instagram link. The company’s Facebook page can be found here.

We arranged to meet up at the creek in Faversham which is steeped in history and has a great variety of backgrounds against which we could work.

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I’m delighted to see that Lucy has used a great selection of the images that we made that day on her social media pages. It’s great to be visible, especially when you are working in a market where people need to see who you are and what you offer. You are the face of your business.

If you are looking to be more visible on social media, please do get in touch via the contact form on my site. Or, if you are feeling brave, pick up the phone (my number is on the site).

Thanks Lucy for choosing such a great location and I look forward to working with you again in the future.